Strategic collaboration between leading design research firm and innovative beverage brand aims to revolutionize consumer wellness experiences through cutting-edge research and product development
LOS ANGELES – DRGx Design Research Group, a premier design research and innovation consultancy, today announced a groundbreaking collaboration with Electric Moss, the innovative wellness beverage subsidiary of Cellule Electric Food and Beverage Company. This strategic partnership will merge design thinking with functional beverage science to develop next-generation wellness solutions.
“We’re thrilled to partner with Electric Moss on this exciting venture,” said James Coleman, Managing Partner at DRGx Design Research Group. “Their commitment to wellness innovation aligns perfectly with our mission to create meaningful, research-driven solutions that improve people’s lives. This collaboration represents a unique opportunity to apply our design research methodologies to the rapidly evolving wellness beverage market.”
The partnership encompasses four key areas: innovative product development exploring novel beverage formulation and packaging design; consumer insights research to understand evolving wellness preferences; sustainable design solutions for environmentally conscious packaging; and experience design creating holistic wellness experiences beyond the product itself.
“Electric Moss has always been committed to pushing the boundaries of what wellness beverages can achieve,” said Krystal Warren, Product Innovation Officer at Electric Moss. “Partnering with DRGx allows us to deepen our understanding of consumer needs while ensuring our innovations are grounded in rigorous research and thoughtful design. This collaboration will help us create products that truly resonate with our community.”
The collaboration is expected to yield new product launches and research findings throughout the coming year, reflecting growing industry recognition of design-led innovation in the functional beverage sector.
About DRGx Design Research Group DRGx Design Research Group is a leading design research and innovation consultancy specializing in human-centered design solutions. Known for rigorous research methodologies and creative problem-solving, DRGx helps organizations develop products and experiences that meet real human needs while driving business success.
About Electric Moss Electric Moss is an innovative wellness beverage brand and subsidiary of Cellule Electric Food and Beverage Company. The company combines cutting-edge nutritional science with sustainable practices to deliver functional beverages that energize and nourish consumers’ daily lives.
Media Contact: James Coleman, Managing Partner
DRGx Design Research Group
Email: jay@drgx.co
Website: www.drgx.co
Electric Moss Media Contact: Krystal Warren, Product Innovation Officer
Electric Moss
Email: krystal@electricmoss.com
Website: www.electricmoss.com
