LOS ANGELES – Badanamu, a leading early childhood education and entertainment brand with over 40 billion verified streams and 70 billion projected, has launched an unprecedented multi-IP collaboration celebrating the 12th anniversary of its biggest hit, “Ponytail.”
This global initiative unites some of the most influential names in preschool entertainment, marking a historic moment of collaboration among IP owners who share a common mission: creating high-quality, joyful, and educational content for children around the world.
Listen to 12 Years of Fun! Ponytail Anniversary Remix Celebration here:
https://orcd.co/badanamu
Participating partners include LooLoo Kids, Toonz Entertainment, Moshi Kids, Moshi Monsters, Mother Goose Club, POPS Worldwide, Kabillion, TOOTRiS and other leading children’s media brands. Together, this collective ecosystem reaches more than 600 million YouTube subscribers and millions more across FAST, linear, and traditional broadcast platforms.
“In this new era of children’s entertainment, it is more valuable to collaborate and create ecosystems that benefit everyone than to silo our efforts,” said Dylan Berry, who created the initiative and is Badanamu’s multi-platinum music and TV producer. “By aligning, we provide invaluable crossover value to each other while serving a hub for parents and children seeking the highest-quality educational entertainment worldwide.“
The “all ships rise together” collaboration model represents a new frontier in this space—One in which creativity, education, and collective growth take precedence over competition. “Parents consume everything that is great in early childhood edutainment. My goal was to bring those IPS together and build momentum in an organic, mutualistic way.”
Ponytail Anniversary Remix Celebration features contributions from multiple top brands and will be promoted across each partner’s digital and social channels. This initiative not only celebrates Badanamu’s legacy but also highlights the shared commitment of children’s content leaders to elevate the standards of global family entertainment.
For more information and partner links, visit:
https://badanamu.com/hkmn-partners/
About Badanamu:
Badanamu’s mission is to help young children find the joy of learning and discovery through play and music. Derived from the Korean words “sea” (Bada) and “tree” (Namu), the name Badanamu refers to a tree growing under the surface of the sea, which symbolizes children’s limitless potential that has yet to be realized.
Media Contact
Dylan Berry – Chief Strategy Officer
accounts@aspirecreativeworks.com
