SEOUL, South Korea – EOUL, South Korea — KPOP 24.7 NuWaaV RADIO has officially launched as a 24-hour streaming station dedicated entirely to original K-pop music. Broadcasting globally through Live365, the station plays exclusive songs drawn entirely from the catalog of Seoul-based NuWaaV Entertainment. This launch marks a major expansion for the independent label, which has developed a growing international audience through digital-first artist branding and in-house musical production.
With a curated format and continuous programming, KPOP 24.7 NuWaaV RADIO offers direct access to the label’s entire range of original content. The station is available globally through Live365, and is also listed on iHeartRadio, Apple Music, Audacy, Radioline, and other streaming services. Standalone mobile apps can also be found on the Apple App Store and Google Play.
“Going live with our own station is more than a milestone,” said Joryang Seorin, NuWaaV Entertainment founder and CEO. “It’s a way to bring our music directly to listeners without delay, without algorithms, and without commercial interruption. The radio format lets us present these songs as a continuous story, one that grows every day.”
What sets KPOP 24.7 NuWaaV RADIO apart is its all-original format. Every song on the station was created exclusively by NuWaaV Entertainment artists. There are no chart-toppers from other music labels, no remixes of industry hits, only the distinctive sounds of solo vocalists and emerging idol groups under the NuWaaV Entertainment brand.
Behind the station is a team of creative producers and engineers who handle every part of the process, from lyric writing and vocal arrangement to mastering and post-production. Every NuWaaV Entertainment release is carefully shaped through layered creative workflows, guided by human vision, aided by advanced technology, refined by collaboration, and tailored to match the distinctive identity of each artist or group.
The label’s talent spans multiple genres within the K-pop landscape, from high-concept idol groups to sultry soloists and experimental duos. The result is a catalog that feels both familiar and unpredictable, and makes the NuWaaV Entertainment sound unmistakable.
Most importantly, the launch of KPOP 24.7 NuWaaV RADIO represents a philosophical shift. It is a move away from passive release cycles and toward active broadcasting, where music is experienced in real time and directly connected to the label’s creative mission.
KPOP 24.7 NuWaaV RADIO – https://nuwaavradio.com/
Live365 – https://live365.com/station/KPOP-24-7-NuWaaV-RADIO-a46701
