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EPP Pricing Platform announces leadership transition to support long-term growth and continuity

by News Desk
February 5, 2026
EPP Pricing Platform announces leadership transition to support long-term growth and continuity - FirstPublisher.org
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LENDELEDE, Belgium – EPP Pricing Platform BV (“EPP”), the global, not-for-profit organisation dedicated to advancing the pricing and revenue growth management (RGM) profession, today announced a leadership transition as part of its long-term development and governance evolution.

After 20 years as Founder and Chair of EPP, Pol Vanaerde is passing the leadership baton to Diana Coelho, who will assume the role of Co-Chair and Co-Owner, and Pedro Fernandes, who will take on the role of General Manager and Co-Owner.

This transition in leadership and shareholder structure marks an important milestone for EPP, ensuring continuity while strengthening the organisation’s ability to serve the global pricing and RGM community.

Commenting on the transition, Pol Vanaerde said:
“I am proud of what EPP has achieved over the past 20 years as a not-for-profit organisation dedicated solely to the pricing and RGM profession. Our mission remains unchanged: to inspire, connect, and empower pricing and RGM professionals to drive profitable growth and create a triple win for companies, customers, and end users.”

Diana Coelho said:
“Stepping into this leadership role at EPP is an honour and an inspiring responsibility. EPP’s legacy has shaped the Pricing and RGM profession through community, knowledge, and impact. I am committed to strengthening that foundation, expanding our reach, and ensuring every pricing and RGM professional finds a home for learning, collaboration, and growth as we shape EPP’s next chapter together.”

Pedro Fernandes added:
“It is with excitement and responsibility that I take on the General Management role at EPP.
Pricing and RGM professionals, their Companies, and Community partners shape much of what we experience in our society and daily lives. I see EPP enhancing its central role in this Community and serving as the catalyst for each one’s and for all’s success.”

The EPP team remains unchanged, with all team members continuing their current roles.

About EPP Pricing Platform
EPP Pricing Platform is a global, not-for-profit organisation dedicated to advancing the pricing and revenue growth management profession. Through training programmes, certification, events, and community-driven content, EPP supports pricing and RGM professionals worldwide in driving sustainable and profitable growth.

Media Contact
EPP Pricing Platform BV
Izegemsestraat 7 301
8860 Lendelede
Belgium
Website: www.pricingplatform.com
Contact: https://www.pricingplatform.com/about-epp/contact

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