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Home Press Release

Team Peterson-Jackson Launches First NIL-Focused Real Estate Division in Michigan

by News Desk
July 31, 2025
Team Peterson-Jackson Launches First NIL-Focused Real Estate Division in Michigan
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TPJ NIL Pro brokered by eXp Realty will guide athletes, creators, and public figures in turning their income into long-term wealth through homeownership, investment, and education.

SOUTHFIELD, Mich. – Team Peterson-Jackson (TPJ), the number one real estate team in Detroit and a nationally ranked Mega Icon team at eXp Realty, has announced the official launch of TPJ NIL Pro, the first dedicated Name, Image & Likeness (NIL), Sports, and Influencer Division in Michigan real estate.

This innovative division is designed to help collegiate athletes, digital creators, and public figures turn NIL income into long-term wealth through real estate. Built on a foundation of empowerment, education, and trusted guidance, TPJ NIL Pro will provide tailored services to support this new class of high-earning clients and their families.

The division will be led by Christopher “Coach” Moore, a respected Realtor and former high school football coach known for his hands-on approach, integrity, and commitment to client success. With a background in coaching and community engagement, Moore brings valuable insight into teamwork, discipline, and early wealth-building.

“With TPJ NIL Pro, we’re meeting athletes and creators where they are, and helping them build where they’re going,” said Moore. “It’s about making smart, legacy-minded real estate decisions early.”

  • Division Offerings Include:
  • Home buying and relocation services tailored to NIL earners, First-time investor education and coaching, Luxury and lifestyle property guidance and NIL-compliant onboarding for athletes, families, and advisors

“This reflects where culture and income streams are evolving,” said Towanna Jackson, founder of Team Peterson-Jackson. “We’re here to help young earners protect and grow that success.”

“We’ve always focused on turning income into ownership,” added LaShawn Peterson, founder and broker of Team Peterson-Jackson. “This division sharpens that purpose for a new audience.”

Founded by Towanna Jackson and LaShawn Peterson, TPJ has built a trusted brand through mentorship, community focus, and real results. With over $43 million in annual sales and a growing national presence, the team continues to lead the market with bold, people-first innovation.

Visit us at http://www.tpjsells.com

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News Desk

News Desk

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