Chasefive introduces the MAM Software Partner Program by invitation only. The Program gives marketing professionals and project managers a clear pathway to certification and hands-on enablement, offering blueprints, playbooks, and commercial benefits that make it easier to operationalize marketing architecture and deliver measurable ROI.
BRISBANE, Australia – Chasefive today announced the Chasefive MAM Software Partner Program, a certification and enablement pathway designed for marketing professionals and Operations Managers who implement and operate the Chasefive Marketing Architecture Manager (MAM) software in organizational environments.
The program equips participants with marketing methodology certification, implementation playbooks, commercial benefits, and a production-supported MAM environment to operationalize the FAPI Marketing Framework across roles & RACI, budgets, KPI hierarchies, vendor SOWs & SLAs, and governance cadences.
“Marketing leaders and Operations Managers don’t need another badge—they need an operating system they can run with confidence,” said Emiliano Giovannoni, Founder of Chasefive and creator of the FAPI Marketing Framework. “The Chasefive MAM Software Partner Program turns methodology into managed practice: who does what, how budgets are allocated, which KPIs prove ROI, and how vendor relations are governed.”
What participants gain (for MAM implementations)
- FAPI Marketing Framework Certification: Structured training and assessment to implement the framework and stand up MAM as the department OS.
- MAM Architecture blueprints library: Reusable templates for team structures, roles, and RACI to accelerate onboarding.
- MAM unified budget model kits: End-to-end planning for labor, media, and tools with allocation rules, variance tracking, and reconciliation guides.
- KPI hierarchies and scorecards: Funnel and operational KPIs mapped to owners and cadences so ROI is demonstrable, not debatable.
- Vendor governance packs: SOW/SLA templates, review rituals, and performance notes to drive accountability with external partners—managed in MAM.
- Operating cadence playbooks: Plan → deploy → review cycles with agendas, artifacts, and action tracking for 30/60/90-day execution inside MAM.
- Commercial benefits: Deal registration, preferred pricing/discounts, and tiered incentives for MAM licenses and services.
- Priority success desk: Solution design reviews, implementation QA, and migration assurance for MAM workspaces.
Founding partner cohort (invite-only)
Designed for marketing professionals and project managers with clear use-case fit (e.g., department-level operating models, multi-vendor governance, measurable ROI mandates). To request an invitation, visit https://www.chasefive.com/partnerships or contact admin@chasefive.com.
The Chasefive MAM Software Partner Program opens today to a limited number of qualified participants. General Availability will follow in subsequent waves, with expanded tiers and public case studies drawn from early MAM implementations.
