As real estate market continues to change, a local agent has mastered the art of Target Marketing to expose properties to the most opportune buyers, thus selling for top dollars.
WEST WINDSOR, N.J. – If you’ve followed the Princeton Junction, New Jersey real estate market for a while, you’ve undoubtedly heard of Suk Woon “Sue” Ip as she’s one of the most respected agents in town when it comes to marketing homes to sell for most amount of money. Now, she’s one-upped herself with the latest addition to her advertising arsenal, what she calls her Target Marketing approach.
The ancient approach of placing homes in local magazines, along with the rest of the listings that the listing brokerage has, is now a thing of the past. Suk Woon “Sue” has perfected an approach to Target Marketing where she invests her money to expose properties to the most opportune buyer based on their current interests, hobbies, family size, age and even net worth.
In today’s world, marketing is all about matching products to the prospects that are most likely to have interest in it. Much like when you are at the grocery store, you see that coupons print out based on the products you tend to buy.
When asked how this new-age approach of selling for more homes works, Sue said: “If a home is in a highly desirable school district, it does not make sense to market it to retired couples when it’s a perfect fit for a family that has kid(s) of school age. If a home has a fenced yard, we can expose it to those that probably have a dog in the house. If it has a wine cellar, we can market to those who subscribe to Wine Magazines or have wine collections. This allows buyers to fall in love with the home easily, oftentimes meaning they’ll pay a premium for something that matches their exact criteria. Essentially, we can market it as their “Dream Home” even though it could be considered just another home to the general public. That’s why oftentimes we can sell homes for more money.”
For local homeowners, utilising an agent that understands superior marketing and exposure can potentially allow you to net a lot more money from the ultimate sale of the property.
About Suk Woon “Sue” Ip:
Suk Woon “Sue” Ip has been labelled as one of the best real estate agents in America, providing real-world sales and marketing advice without the BS. To find out how you may be able to get more from the sale of your home, contact Suk Woon “Sue” Ip, ReMax Select by calling 732-917-7300 x 6379 or emailing sukwoonsue.ip@remax.net. http://sukwoonsueip.wellsellnewjersey.com/
