It is currently the harvest season for Binzhou’s saltwater shrimp. How can lively saltwater shrimp, full of vitality, create new sparks when combined with a music festival? Wudi County, Binzhou City, has continued to empower industries through music by hosting the “Summer Romance · Passion Under the Stars” Binzhou Saltwater Shrimp Harvest Music Festival, enriching the county’s summer cultural tourism offerings.
At the music festival, bands and artists including Mr. Domestic, Litchi Sea Salt, Wang Jianmiao, Yao Dongqing, Liu Zhenzhen, Wang Yuanyuan, Yang Song, Liu Gang and Ge Lin delivered energetic performances, playing dynamic melodies and singing their signature songs. Yu Wenhua and Zhu Zhiwen created a memorable collaboration, performing classic melodies together while promoting local cultural tourism. Audience members waved glow sticks, actively responding to the music and joining interactive activities, creating an enthusiastic and lively atmosphere.
“Wudi Ancient City features rare northern-style waterside landscapes and historic charm. During the day, visitors can experience folk customs and intangible cultural heritage, while at night, there are music performances and markets that combine vibrant activities with a relaxing atmosphere. The people of Wudi are warm and sincere, making the travel experience especially comfortable. I sincerely invite tourists from across the country to take time to visit Wudi, explore its unique charm of mountains, seas and ancient culture. We welcome you all!” said singer Zhu Zhiwen, widely known as “Brother in the Coat,” while introducing Wudi to the audience.
Beyond enjoying the exciting music performances, local authorities also collaborated with leading companies from distinctive industries such as saltwater shrimp to set up exhibition areas at the festival venue. They introduced products, provided services and promoted consumption through face-to-face engagement with visitors, creating a new consumption model integrating culture and tourism, music and industry.
“Through this unique music festival, we hope more people will learn about Wudi Ancient City and gain a deeper understanding of our corporate culture and products. At the same time, it has brought a cultural feast to local residents and people from surrounding areas,” said Wu Lihua, Chairman of Shandong Gengyu Aquatic Technology Co., Ltd.
According to reports, the music festival was held from July 27 to 29. It attracted large numbers of visitors while boosting online exposure for local cultural tourism and distinctive industries, achieving the goals of stimulating consumption and promoting development. Taking this event as an opportunity, Wudi Ancient City will continue to enrich its cultural tourism consumption formats and create a new growth engine through a summer cultural tourism-plus economic model.
“By introducing and attracting recreational facilities, organizing music festivals and concerts, and hosting on-site matchmaking and interactive activities, we aim to enhance the city’s youthful appeal. We will continue to strengthen the reputation of Wudi Ancient City as one of the first 100 beautiful China landmarks for check-ins, allowing visitors from across the country to experience the warmth and charm of Wudi Ancient City,” said a representative of Wudi County Caijin Investment Group Co., Ltd.
